Some things never fail to wake up the inner traveler in us-bottled white sand from a beach in Bali; a map, maybe; sunset photos from an island on the other side of the globe. Advertising specialties that tap the adventurer in us are received happily. They allow us the chance to imagine, to desire, to expect that one day soon we will be able to afford to pay for that trip or have the time to spare.

One particular Australian shirt brand has the tagline, “It’s summer somewhere,” which truly makes sense.

If you are the owner or supervisor of a travel agency, beach or surf shop, or a resort, who says you can not hand out business giveaways such as sunblock, rubber slippers, or a beach towel to clients and partners in the dead of winter? Who says anyone had to sulk just because they happened to be in the wrong location? If anything, these vacation-themed promotional gifts should be taken as a representation of something to look forward to, literally like a ray of sunshine in dark skies.

The Good Life

Campaigns with summer or getaway themes are always in style because they encompass everything that is fun about life, says one advertising specialties manufacturer. They leave us with this warm, cheery feeling. It is an invite to celebrate life.

Popular resort-themed advertising specialties include tank tops, sunblock, flip-flops, and beach towels invoke this fun feeling of the sun, sand, and sea. These promotional items usually come in bright, flashy hues for that summer look, enticing and inviting your recipients to savor the summer.

Indeed, the campaign to bringing in sales does not end with business giveaways. Great service should always be on top of a resort or hotel’s list of priorities, and by that we mean they should not forget to supply accommodations with personalized advertising items like mini lotion and oil bottles, ballpoint pens, sewing kits, notepads and soap.

Traveler inns, hotels, resorts and bed-and-breakfasts can also utilize promotional gifts as merchandise to earn a little profit on the side. Custom totes, key rings, beer and coffee mugs, charm bracelets, T-shirts, visors, fridge magnets, and sunglasses will always be profitable advertising specialties, especially for vacationers who want to bring home a tangible piece of the memorable vacation back to the cold with them.

Of course, do not discount the fact that those going will also be bringing children with them. Stack your souvenir shop with children’s hats and caps, dental travel sets, crayons, socks, T-shirts, coloring books, slippers, and other kiddie advertising specialties.

All-year-round travel essentials

On the other hand, says another promotional gifts supplier we spoke with, you do not have to bleed that summer theme dry.

Consider giving out all-season advertising specialties such as luggage tags, foot spa essentials, travelers kits, totes, and passport holders once summer is over.

For campaigns targeting company executives who are constantly on the go, you might want to send out advertising specialties like road atlases and maps, alarm clocks, garment bags, pill cases, maps, mini shoe polishing kits, and garment bags. Despite the fact that most of their travel may not exactly be the kind of getaway they were expecting, the thought of comfort on the road or on the plane will be much appreciated.

Vladimir Escueta is a corporate gifts adviser on Rush Promotional Bags & Promotional Bags with Logo. Read articles by Vladimir Escueta & know how to market your products.