While individual gift-giving to near and dear ones is a long-standing practice, few people are aware of the culture of giving corporate gifts. The rising business practice of giving special gifts to clients is not as well known to people as the gifts given to loved ones. Corporate gifts are very unique in that they establish client and brand loyalty often for a very small price. After all everyone enjoys to receive a gift.

Corporate gifts are normally expensive items and they do not carry any business logo or brand name, as they are not meant for marketing or promotion. On the other hand, various gift items are often given away for advertisement purposes, such as stationery objects, storage devices, or key chains. In such cases, the items are often marked with the company’s symbol before they are given away to employees or potential customers.

Just like any other gifts, the choice of a corporate gift also depends on the person to whom the item is to be given. Business gifting should always be selected with the receiver in mind. There’s no point giving a gift – especially a corporate gift – to someone who will not treasure what we have gifted. We should be seeking to create a ‘WOW’ wherever possible.

In order to reinforce and promote a good relationship with a customer or an employee of the organization, it is essential to remember that the perceived value of the corporate gift is critical. However, gifting is at times regulated by the law, so a quick check with your legal department is recommended.

Planning for corporate gifts involves estimating a budget, arriving at the number of items, and looking for offers available in the market for a bulk purchase. In terms of gifts to clients, planning may not be as important, but for gifts to be presented to staff it is necessary. Ensure that you purchase the right quantity so that every employee whom you wish to thank by means of a corporate gift is covered.

Offering corporate gifts to employees and clients helps in strengthening the professional association, and it is a healthy business practice to adopt. However, always make sure that it is allowed by government regulations, and of course, by your financial position.

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